Can the underlying data be trusted?
Advertising Feedback Assessment
How well is your advertising really learning?
See how effectively real customer and revenue outcomes feed back into your advertising system, where the constraint sits, and what should improve next.
No email or company information required. Non-identifying responses may be combined with other results to help Next Best Move understand advertising maturity trends.
Before we begin
Where do you think your advertising feedback system sits today?
Go with your instinct. This does not affect your score.
The framework
More than a maturity score.
This assessment looks at how your advertising feedback system works across the business, then identifies the constraint most likely limiting progress.
Its five dimensions show where a useful foundation already exists and what needs to become reliably true next.
Does the business consistently define and preserve the right outcomes?
Do meaningful downstream outcomes reliably return to advertising?
Can the system distinguish more valuable outcomes from less valuable ones?
Can the system stay healthy as the business changes?
Signal Maturity Ladder
The next reliable improvement.
- Level 1Disconnected
Advertising learns mainly from shallow or incomplete signals.
- Level 2Partially Connected
Some downstream outcomes return, but feedback is incomplete or inconsistent.
- Level 3Closed-Loop Signals
Verified downstream outcomes reliably return to advertising.
- Level 4Value-Weighted Signals
Advertising can learn that some outcomes create more economic value than others.
- Level 5Predictable Performance
Trusted signals, deeper business economics and disciplined operating control support better planning over time.
The goal is not maximum maturity. The goal is the next reliable improvement.
How it works
Answer based on what is true today.
You’ll work through 15 questions. Each question describes the same part of the system at different levels of maturity.
Choose the answer that best represents what is consistently true, not what is technically possible or what happens on your best day.
The assessment handles the scoring, maturity checks and analysis automatically.
How your responses are used
The Advertising Feedback Assessment does not require your name, email address, company name, or identifying business information.
Completed responses may be combined with other non-identifying results to help Next Best Move understand advertising maturity trends. Individual research responses are not published as identifiable records.
If you ask to talk through your results, your contact details are stored separately from your research response and used only for that requested follow-up unless you separately choose to hear from us again.